White Label PPC is a term that is thrown around a lot in the PPC industry. It’s a broad term used to describe many products and services, but what does it really mean? 

There are many answers to this question, but they all come down to one thing: scalability. If an agency wants to grow without needing to hire more employees, it will need a way that it can easily grow its marketing staff. This can be done by white labeling some or all of their PPC management within the agency. 

Now, the question is, how can white PPC help reach your goals? 

Offer More to New and Existing Clients

Looking to expand your services and offer more to your clients, but you don’t want to hire more people? No worries; white label PPC can help you with that. 

For example, if you already specialize in email marketing, you can work with a white label PPC agency with a dedicated team to manage your advertising campaigns. As a result, you get to save more time, do more, and offer more to your clients. 

Maximize Client Retention and Communication

As an agency, client retention is crucial to the success of your business. However, with so many responsibilities, you might have difficulty focusing on client retention or communication. The thing is, these are two important things. 

With the help of a white label PPC service, your clients will get the best access to the best service and care as much as possible. In turn, you get to retain them and maximize your communication for a more established relationship that will go a long way. 

Boost Your Brand

Whatever type of brand you have, you can benefit from white label PPC. Gain better leverage when you negotiate your rates because it lets your company provide them with result-based PPC ad campaigns that will show you as a true PPC force today. 

When Do You Hire a White Label PPC Service? 

Even with all these benefits, not all agencies are willing to get a white label PPC service. Therefore, here are some signs it’s time you take the plunge: 

• You overspent: Spending your money wisely is important, but overspending only means you are doing something wrong. There will always be budget constraints, and it’s up to you to come up with the best strategy to deliver effective results with the given budget limit. If you find yourself overspending more than once, then it’s probably time to get help from a white label PPC service. 
• Ineffective keywords: Are your keywords not making any profit? In this case, the next move would be to get rid of these keywords, find new ones, and try again, right? But if you’re doing it many times already, then it’s probably time to let a white label PPC management service take over. 
• Old Ads: Finding copy that converts is one of the biggest challenges in the world of PPC. If you’re running out of ideas, get a new perspective by letting a set of fresh eyes into the campaign with a white label PPC service. 

Reach Your Goals Now

It is no secret that running a successful PPC marketing campaign takes a lot of time and effort. In order to be successful, you need to manage your keywords, ad content, budget, as well as countless other factors. Running a PPC campaign from scratch can cost thousands of dollars, and if done improperly, your account can end up costing you even more in wasted ad spend. Hiring a third-party agency should take some of the burden off of your shoulders by handling the campaign for you. 

Get reliable PPC management services today! Social Cali is a US-based digital marketing agency that offers white label PPC service. Contact us to get started!