Use Google Shopping Ads to promote your eCommerce products.
Use the most cost-effective Google ads feature to increase your revenue.
Increase Visibility
Increase awareness of your products through Google Shopping Ads.
Increase Clicks
Display Google Shopping Ads on keywords that your customers are searching.
Increase Website Revenue
Increase website sales through relevant ads that promote your great products.
Why is it important to have Google Shopping Ads?
Research shows that 81% of purchases start with buyers searching online, frequently on Google. So, it only makes sense to place your products front and center at the top of the search results for shoppers to see when searching for the types of items you sell. By using Google shopping ads, you can promote your products to a captive audience. Your ads can have a title, product description, an image, your store name, and etc. displayed beneath the search bar the shopper just used.
If you own a local business, these ads can motivate online shoppers to come into your store in person by allowing them to see your products first. Google shopping ads can promote trust in your brand and products with promotions, reviews, and more.
This is why it only makes sense for eCommerce and brick-and-mortar businesses to take advantage of Google shopping ads. If your business has an online presence and you want more sales, this should be an easy decision. Google is the most powerful search engine on the Internet. It has the capability of placing your ads in front of your target demographic at the moment they are searching for the types of products you sell.
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The Benefits of Using Google Shopping Services
Google shopping services offer so much more than purchases, they also strengthen your brand in any number of ways:
· Increase web traffic
By incorporating Google shopping services into your overall marketing strategy, we can develop a shopping campaign that will drive more high-quality traffic. This will raise your click-through rates higher than what standard text ads can achieve.
· Generate High-quality leads
When shoppers are able to see a high-quality product image, they are more motivated to click on it for more information than are with just a text ad. Because the image has already grabbed your shopper’s attention, they become a much more qualified lead.
· Expand brand awareness
When your Google shopping ads start running your brand’s online presence expands. Your dedicated ad specialist at our agency controls the keyword searches that bring up your ads. Furthermore, if we combine your Google shopping ads campaign with your Google search ads you will theoretically double your exposure with each keyword used.
How We Helped Lynn's Hair Generate More Than $189,000 via Google Shopping Ads.
Lynn's Hair sells hair extensions through their eCommerce site. They decided to try Google Shopping Services and were astonished when it helped them make more than $189,000 in 1 year. This resulted from a Google shopping ads campaign we launched for them and continued to optimize to keep sales spiking. Our Google Ads specialists kept analyzing the performance trends and discovered which areas could be improved to increase profitability. If you want to find out more about the Google Shopping Ads services that Social Cali provides, contact us today for an appointment.
How We Create Successful
Google Shopping Services Campaigns
1
Google Shopping Ads Development
The first step is getting you ready to run a Google shopping ads campaign so that it can succeed. We help you get your Google Merchant Center set up as well as your Google Ads Manager Account if you don’t already have them. Next, we link them together and start creating your campaign.
2
Google Shopping Ads Budget
We collaborate with you in developing an ad budget that will most effectively help your business achieve the goals you’ve set. We start by figuring out the maximum amount you are willing to spend per day as well as how much you can spend per click-through on your ads. As a reminder, you only pay when a user clicks on your Google shopping ads. If they see it but don’t click, you don’t pay. Your goal is to have them click on the ad, but even if they don’t you are still building product and brand awareness.
3
Google Shopping Ads Placement
This process involves deciding where your ads should appear. Your Google shopping ads will be matched with a product relevant keyword, but where they show up is also crucial to their conversion success. If you are a local retailer, we will target only the searches made in your locality within a certain radius. If you are an international retailer, we will target Google searches being made across the world. We also have the option of placing your Google shopping ads on relevant sites to increase your exposure.
4
Google Shopping Ads Reporting
Once your Google shopping ads have run for a period of time and been seen by those searching for your items, Google issues a detailed data-driven report on the results. At first glance this report can look overwhelming. But you don’t need to panic because our ad specialists can make sense of it. Google’s metrics show which brand of product and even the color is getting the attention. The report will show how your ads are performing compared to the industry, your competitors and keyword. This data provides us with the information we need to optimize your ads in a variety of ways to clobber the competition and increase sales.
KEY METRICS: GOOGLE SHOPPING ADS
The goal of our Google Shopping Services is to increase revenue for your business. We accomplish this in a few ways:
- Increasing Website Clicks
- Increasing Website Conversions
- Decreasing Your Cost Per Conversion
- Increasing Overall Awareness
Why Our Google Shopping Services
Stand Out Among the Competition
1
Our Expertise in Google Ads is Unmatched
Our track record of creating successful Google shopping ads campaigns along with Google search ads campaigns sets us apart from our competitors. We research your target customer and which products they search for to ensure your Google shopping ads are properly targeted. When you add this to our track record of increasing revenue for clients via our Google Shopping Services, we have every confidence that we can do the same for you.
2
We Continually Monitor Your Campaign
Google shopping ads must be monitored on a continual basis to ensure the client’s money is being used wisely and getting optimum ROI. If this is not being done, there is a good chance that money will be wasted, and a good portion of your advertising budget will be spent generating unqualified leads and their clicks.
3
We are a Full-Service Digital Advertising & Marketing Agency
We offer a full range of digital advertising and marketing services and can help you succeed with all your online marketing efforts. We can work with you on successful Google display ads, text ads, and/or remarketing ads. Also, if you want to advertise online on other platforms like Facebook and/or Instagram, we can certainly help you succeed there as well. Whatever you have in mind, Social Cali is here to help.
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Starting in 2009 with only one customer, we’ve expanded into a full-blown digital marketing agency providing outstanding services to thousands of companies.