Video Production Services

The Best Content For Marketing Your Business


Video Production Services

DRIVE MORE TRAFFIC, ENGAGEMENT & ULTIMATELY ROI THROUGH OUR

VIDEO PRODUCTION SERVICES

If content is the king of your marketing efforts, you’ll want the materials that keep a visitor’s attention for the longest timepossible. That means you need to produce high-quality, informative videos that reflect your brand's mission and vision.


At Social Cali, we provide video production, graphic design, white label marketing, and other content creation services to help your business rise above the competition.

Increase ROI By Driving More Traffic and Engagement

When you choose Social Cali as your video production services provider, you’ll receive a complete service suite to manage your content creation needs. We offer animated videos, service highlights, merchandise descriptions, and much more.


If you need video content services, we are here to help!


Your partnership with us can help your brand catch the attention of prospects. Videos can increase the quality of the leads you receive. That means you can eventually expand your business, improve revenues and increase your ROI.

Video Content Services
Video Production

Why Are Video Content Services Necessary?

With numerous apps and camera/camcorder equipment choices available for use today, why does anyone need to hire a video production agency to create content?


The answer involves the quality of the content produced. Although anyone can use an iPhone to create a usable video, does it have all of the information a consumer needs to understand your value proposition?


Since videos are easier to comprehend than text-based content, you must ensure that all production aspects communicate your brand's value. The average DIY project only focuses on the script.


With over one billion hours of YouTube videos watched daily and countless others on websites like yours across the Internet providing additional information, a professional video content services provider works with you to ensure your content communicates your value accurately.


Why should you take advantage of video content services for your business?

Video is an engaging resource. People spend more time watching them without realizing how much of their attention gets invested in this content. When it is structured appropriately, you can increase your chance of earning a sale by up to 85% using high-quality production methods. The benefits that come from such a result are too positive to ignore.

 Types Of Videos To Use

If you know that video content services are what you need to help your business grow, what options are available to consider?


At Social Cali, we can help your company review each video type to expand your digital marketing messaging in common-sense categories. Our creative team works with you to ensure that the production results match this investment's overall purpose.

Video Production Services

Product Videos

A product video highlights the best features of what you offer to a customer.  It’s the digital version of getting to try something before deciding to buy it.


That’s why 70% of consumers prefer these videos when they lack familiarity with your brand or business.


You can demonstrate how a product works or show your services' advantages in this video type. Although text-based content achieves the same result, a high-quality video feels like evidence to the consumer.


That’s why you can achieve incredible results with an investment in this video content area.

Explainer Videos

Many businesses start their content journey in this area by using explainer videos. This content explains how your company operates, what your products or services achieve, and the value proposition offered to the prospect.


You can use explainer videos for customer service needs by incorporating them on a Frequently Asked Questions (FAQ) page. They can get included in your email marketing efforts.


One video can be enough to increase your click-through rate(CTR) by up to 300%.

Animated Videos

An animated video can increase your conversion rates by up to 20%. It’s a unique subgenre of the explainer type that uses illustration and narration to convey value to the prospect.


When you select this option, our video production agency can bring any concept to life. We'll work with your team to give additional context to your ideas.


Your video can strike the right tone while visually representing abstract ideas to a prospect. When this content investment helps everyone understand your product or services better, you’ll have a tool that expands your reach.

Why Do I Need Video Production Services?

It wasn't that long ago when our Social Cali team predicted that 80% of all Internet traffic would come from videos. After everything that happened with COVID-19, that figure will get even higher over the next five years.


People use video content services as a real-time asset. Did you know that 90% of DIYers watch how-to videos while engaged in a project?


Because of the pandemic, schools transitioned to video-based learning to ensure information gets retained at higher levels, with children staying home. 


Although you might be a genius with the written world, search engines use video content as a value measurement for SEO purposes. 


If your brand is comparable to a competitor, your video content's quality could be the determining factor between a top spot with 90% of the clicks and getting stuck in the No. 2 position.


Videos help prospects decide to become customers. If you don't have this content posted on your site, social media, or email marketing efforts, your brand can never maximize its overall outreach.

Video Production Services

Where to Maximize Video Content Services?

Video Content services

The first and best place to post your new videos from Social Cali is on your website. When you have this content available on your home page or landing pages, it can increase the amount of time visitors spend on your site.


Increasing that key performance indicator communicates to the search engines that your content has value. That means you can earn higher rankings on your targeted keyword searches, get additional clicks, and have more people watch your videos.


It becomes a positive cycle that continuously grows your brand’s presence within your market, demographics, and industry.


Another place for your new videos is on your social media platforms. Most sites let you post videos, which demonstrates to Facebook, Twitter, and others that your content has value. The algorithms often favor this content over posts and pictures for the same reasons you’d want to add one to your home page.


You can even partner with a video production agency to create advertisements in this medium to supplement the organic results that pour in with this investment.

Building Trust

When talking about conversion rates, it is also important to remember that sales and conversions depend and are built on trust. Great videos can establish and build brand-consumer trust because it provides useful and relevant information to consumers. You need to create videos that are conversational in tone and address any reasons as to why your customer may be hesitant in buying from you. That will make it easier for people to trust your brand.

Video Production Agency

Why Choose Social Cali as Your Video Content Provider?

Social Cali is a complete digital marketing agency. We don’t specialize in one specific area because modern businesses must show value in multiple formats and methodologies to get noticed. 


By delivering a one-stop-shop with experts available in each discipline, you won't need to juggle the logistics of handling multiple agencies simultaneously.


When you’re ready to get started on your video content services journey, here’s what our team brings to the table.

Video Production Services Help Your Brand to Build Trust

Sales and conversion rates depend on the relationships you establish between your brand and customers. As with any networking opportunity, there must be elements of trust in its foundation to create positive outcomes.


When you have an informative video that demonstrates your processes and expertise, the relevant information becomes a trust-building experience for the consumer.


The best video content should be somewhat conversational without ignoring the need to be informative.


Our video production agency can help you convey accurate information while offering a competitive price.

Video Production Agency

How We Measure Success for Video Content

Video creation services are the first step of many in a digital marketing outreach effort. If you select Social Cali to market this content after its release, we'll look at these specific key performance indicators to track its effectiveness.

√    Engagement. This measurement lets us see how much your audience is interested in the video content.

√    View Count.  With this metric, we can track how many views a particular video receives after release. Each platform counts this figure differently, ranging from three seconds to 30 for a minimum time requirement. We'll help your team navigate these differences to know what they mean.

√    Social Sharing. Digital marketing should include social media interactions and views when managing video content. We’ll help you monitor how people react to specific items to reduce the influence of negative comments and reviews. 

√    Click-Through-Rate.  If you’re using videos as an advertising vessel for your brand, the CTR metric lets you know the positivity and effectiveness of your first impression.

√    Tracking Conversions.  This metric lets us know how well your video is doing for sales acquisition. We’ll track this information so that you can see how many conversions happen because of your video content services investment. 

If you’re ready to explore the benefits of this content genre, our video production agency is standing by to serve your needs right now. You can talk to our experts at +14158889561 or fill out the form below to schedule an appointment. 

Our Video Production Services Creation Process

When you work with Social Cali, our five-step video production process ensures that you receive the best experience possible. Here is what you can expect when working with our team.

Video Production Agency

We take the time to understand your goals

We’ll work with your team to identify the video type your marketing efforts require. Each content creation process is a little different, so we get started by learning as much as we can about who you are and what you do.

Video Production Agency

We handle the logistics

Once we know the direction for your video content, our team handles the creative process's logistics. We get everything put together for the shoot, including product samples you have to highlight your brand's benefits.

Video Production Agency

We make some magic happen

Most videos from Social Cali get created under controlled conditions from the convenience of our studio. Our Award-winning video creative team has over 20+ years of experience and they will create the best commercial, explainer, animation, white board and/or product videos you have ever seen.

Video Production Agency

We edit your video

The editing process works to make sense out of the footage we’ve captured for your content. Once we have the narrative ready, we can add animations and different effects to reinforce your value and expertise to the average viewer.

Video Production Agency

We offer revisions

After presenting the final video, we might find a few places where the content could be more precise or the pictures more refined. Revisions are possible with our services, ensuring that you can post your finished product in the format you've requested with confidence.

Factors That Measure Your Videos’ Effectiveness

Should you want us to also market your video after creating it, these are key factors that we typically look at to measure your video’s effectiveness:

√    Engagement. In some ways, this is the most important of all the metrics concerning your video content. It is a measure of how interested your audience is in your video.

√    View Count.  This is self-explanatory. This metric measures the number of times that your video has been viewed. Naturally, you want as many potential customers as possible to view your video. Different platforms measure “views” differently; some count it as “viewed” if someone watched 30 seconds or more, whereas some platforms count 3-second views. Employing our marketing services to further market your video after it’s been produced would give you the knowledge and expertise needed to navigate these metrics and discern which are the most important to review.

√    Social Sharing. Social media should not be ignored when it comes to digital marketing. So when you publish video content, you should monitor how many times it is shared via social media.

√    Click-Through-Rate.  CTR is not unique to video content. It’s a measure of the number of people that clicked on the link that came with the video. It’s an important metric that measures how effective the overall message of the video is and how many people clicked to your website or landing page from watching the video.

√    Tracking Conversions.  How can you tell if your video is actually doing its job of acquiring sales? We keep track of this for our clients by measuring the conversions made through the video.

Let Us Show You How Effective Video Content Can Be

When we partner together for the video content services you need, we'll show you how good this investment can be for your entire strategy.


Social Cali is an all-around digital marketing agency that delivers complete solutions. We take the created video, promote it using today’s best practices, and spend each tomorrow working to grow your brand.


If you don’t utilize video content, you could be missing out on an entire segment of your audience! Let’s get the conversation started so that you can reach out to customers in a meaningful and profitable way. 

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