The digital marketing world is highly competitive, and it only gets more challenging day by day. To stay ahead of the game, you have to make sure that you’re using all of your tools to the best of your advantage. Two of the best tools you have in your pocket are SEO and PPC. While it might not occur to you to use these two together right away, the results are more than promising once you do.

While SEO and PPC are still two different practices, the concept is similar. 

Here are a few reasons why these two work so well together:

You Get More Data

Data is one of the most critical elements to ensure that your SEO is effective. When you have an ongoing PPC campaign, you get tons of valuable data every day. This is how you can start using PPC and SEO together. The data gathered from your Adwords will be beneficial in creating better content and improving your SEO.

By now, you should have access to top search terms, peak days of the week, and even peak hours of the day. This completely changes the way the digital marketing landscape looks to your brand. You’ll be operating at an advantage.

People often make the mistake of using marketing tools separately. But the most successful campaigns are the ones that coordinate and integrate various efforts. 

As you get more data from your PPC campaigns, soon, you’ll be able to see recurring trends and patterns that can help you stay relevant and constantly appear in front of your target market. 

Conversion Rate Will Increase

For the most part, people take a while to decide on a product or brand to answer their problem or issue. Of course, in their search, they’ll likely come across your ad, click without too much thought, take a look and leave. Most of the time, when people see your ads, they’re still in their research phase. 

However, your advantage will come maybe days or just hours later. After the user has done their homework, there’s a high chance that they’ll return to your site when they’re in more of a decision-making mood. By then, your chances of converting them are much higher and, in some cases, even inevitable. 

Using your PPC more strategically to help your SEO efforts can increase your conversion rate and improve your ranking. It’s a win-win cycle as long as you use the data you have to the fullest. 

You’ll Take Up More SERP Space

One of the most important benefits of using SEO and PPC together is the high increase in visibility. PPC ads will keep your company visible and, at the same time, take up space on the Google search page. 

This puts your company at the top of mind or the very least on the user’s radar. This can be very helpful come the time a user is most likely to make a purchase. 

Your brand needs to appear in front of customers in any way possible. While it may not result in a conversion right away, it at least makes your brand familiar. When they’re searching for products or services, they’re more likely to pay attention to what’s familiar. 

Summary

People don’t often think about SEO and PPC together, but these two work together so well because they have something in common: search. Organic and paid search is essentially a ‘power couple’ in the world of digital marketing. By coordinating your effort for the two, you increase your efficiency and gain valuable insight into the direction you should be taking your strategy.

SEO and PPC are essential for online marketing. If you are interested in boosting your brand awareness, gaining new customers, and expanding your business, we are here to help you. Social Cali is an SEO company committed to providing affordable and reliable solutions for our clients. To learn more about what we do, talk to one of our experts today!