Products and services are easily accessible in just a few clicks, thanks to the internet. Considering the time people spend online, it’s sensible for businesses to establish a strong online presence. Besides using social media, building a website is crucial. One of the most important web pages on your website is the landing page.

What Is a Landing Page?

Technically, a landing page refers to any web page users can land on. However, in marketing, it is known as a standalone page designed to meet only a single purpose. It focuses on turning visitors into customers by providing a special offer, deal, or piece of information. Landing pages are often used to draw viewers in and encourage them to take action with an ebook, free trial, webinar registration, or contest entry. 

Why Use a Landing Page?

A landing page drives traffic to your website, raises your brand awareness, and boosts your search engine results page (SERP) rankings. By leading potential customers to an offer, product, or service or encouraging them to take a specific action through a landing page, you establish a loyal customer base and create conversions.

Is a Landing Page Different from a Homepage?

A home page contains crucial information potential customers need to know about your business and encourages users to browse your website. Since it presents all your products, services, and other options you offer, this can be overwhelming for your visitors. As a result, it less likely leads to a conversion.

Thankfully, a landing page can address this issue. It has a specific piece of information that offers only a single clear call to action.

What Are the Different Types of Landing Pages?

A landing page improves user experience and visitor interaction, which increases the chances of successful conversions. It also allows you to get more from your PPC budget. To reap these benefits, you need the right kind of landing page. Here are the different types of landing pages to choose from:

1. Click-through Landing Page

A click-through page acts as a middleman between your ad and the page to which you aim to direct your visitors. It doesn’t need any form; it only requires a brief explanation and a clear call to action.

2. Lead Generation Landing Page

A lead generation landing page captures data through forms. It is ideal for targeting customers who are evaluating your products and services and in the middle of deciding whether to buy from you or simply walk away. 

3. Sales Page

A sales page is used at the bottom of the sales funnel. Since it has to convince potential customers to buy, the copy, design, and other landing page elements have to be well-thought-out. This means you need to combine old-fashioned salesmanship and excellent design and communication strategies to prevent overselling or underselling.

4. Viral Landing Page

This type of landing page is ideal for building brand awareness. It contains informative or engaging written copy, photos, videos, or even games that are interesting enough for users to get them to share the page on social media.

Conclusion

A landing page is an effective lead conversion tool. It ensures all of your hard work translates into sales. Contrary to popular belief, it is not hard to create and maintain. However, if you need help building it, consider working with a digital marketing agency.

Social Cali is a full-service digital marketing company providing landing page design services. We can build a well-designed landing page created to convert! Whether you aim to encourage customers to buy your product or subscribe to your mailing list, count on us to help you achieve your goal. Contact one of our experts today!