"Content is King"

We've probably heard this adage too many times, but that doesn't make it any less valuable. If you're in this for the long haul, setting a content marketing strategy not only gives you continuous traffic it also establishes your "Authority" in the eyes of your customers and competition.

The core of the most effective digital marketing strategies is content marketing. Why? We'll get into that in a bit. Read on to learn the specifics of content marketing and why it should be in your bottom line.

What is Content Marketing?

Content marketing is a systematic digital marketing strategy that focuses on producing and delivering content to attract a specific audience and encourage quality leads. To build a trusting connection between your brand and its audience, the content you generate must be valuable, relevant, and consistent. 

Pitching and cold calling aren't so powerful if done to new customers. Business is all about building relationships. So before zeroing in on promotions, it's a good idea to make a connection. It's all about providing valuable and appealing content to everyone who interacts with your company, whether they're visitors, customers, leads, subscribers, promoters, or others.

Your content marketing plan should attract, engage, and please your target audience. If done correctly, there's a higher chance it'll convert them to loyal and happy customers. Here are five benefits of a content marketing strategy:

1. Increase Your Traffic and Boost SEO Efforts

Anyone serious about inbound marketing understands that you can't succeed at SEO unless you have a strong content plan. In reality, good content development is the cornerstone of organic search and the most effective approach to increase website traffic.

Do you sit back and wait after you've addressed technical SEO concerns on your website? We'd suggest not. You consistently create high-quality material that piques your audience's interest. Google will reward you with higher ranks in the results pages by creating helpful material that answers searchers' inquiries.

2. Low-Cost Lead Generation

Lead generation is critical for small businesses that rely on continuous visitors to expand their brand and increase revenue.

Content marketing is not only effective at generating leads, but it is also cost-effective. While content marketing costs around 62 percent less than traditional marketing methods, it generates almost three times as many leads.

3. Better Engagement With Your Audience

Your potential clients all have different demands, and there is no uniform structure that can meet all of them all at once. Some people like to learn from infographics, while others prefer to read long-form. Others like to skim bullet points, while still others prefer to watch a video or listen to a podcast. What is one of the advantages of content marketing? 

Maintaining a consistent tone and set of values while delivering various forms to satisfy a broader range of client demands.

4. Content Helps You Build Relationships With Your Customers

Offering free advice, information, and practical solutions without a sales pitch creates trust with your prospects and consumers. Trust-based relationships are more likely to progress beyond free advice and into a profitable connection for your company.

5. Great content Cements Your Authority in the Industry

Producing high-quality content like blogs or videos is one of the quickest ways to establish your knowledge and expertise in your industry. Also, if your company has a reputation for being a reliable source of information, you're more likely to rank higher in search engines.

Furthermore, if your clients regard you as an industry expert, they are more likely to trust and do business with you. Your material should reflect your knowledge in your industry while also providing helpful solutions to your audience's queries.

Conclusion

Put bluntly; content marketing is the best long-term marketing investment you can make. It's the gift that keeps on giving, and any business that wants to board the digital train can't do without it.

Level up your digital marketing strategy by teaming up with Social Cali! We are a full-service NYC-based digital marketing agency specializing in SEO, Facebook and Google Ads management, web design, to name a few. Get in touch with us today for a free digital marketing audit!