These days, people would often prefer to watch a 2-minute video rather than 15 minutes to read and absorb the same information. And this isn’t a bad thing at all—video is often an easier way to comprehend and retain information!

Video can be used for all aspects of your business, from building customer rapport to promoting your brand, services, or products. As one of the most versatile and profitable digital marketing tools out there, it should be a permanent part of your marketing arsenal.

If you are still in doubt, here are the following are the benefits if you opt to use video marketing right now: 

Videos Catch the Viewer's Attention

Video content is shown to attract more attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is to be consumed.

Videos Build Audience Trust

Trust is the foundation of conversions and sales. However, building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with exciting and helpful information.

Video content is likely to engage and ignite emotions. Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. Fortunately, compelling marketing videos present your products in a conversational form. YouTubers have become the most powerful social media figure to promote your brand.

Videos Act as a Traffic-Generating Machine

Video will more consistently keep people on your page for more extended periods. People are more likely to visit your website by watching a video on YouTube or other social media channels than they are any other type of content.

That is one of the main reasons why many B2B businesses have launched their video websites and invested heavily in video content. The more video content you create, the more quality traffic you can draw to your pages which will, in turn, boost your overall SEO in the long run.

Videos Help in Boosting SEO

Search engines look for content that engages viewers. Nothing entices more numerous and more extended page views quite like a video. One of the most significant ways video content can improve your SEO is Google's internal algorithm for generating search engine results pages. Keep in mind that Google values two things above all others: the quality of your content and its relevance to the original search terms.

Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube and your website, your visibility and opportunity to show up in search is significantly increased.

Videos Are the Best Way to Explain New Concepts

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they've watched an explainer video to learn more about a product or service. Interactive video is a new type of media that is proven to drive a 47% increase in time spent watching videos and one that 93% of marketers say is effective at educating the buyer.

For example, if the product is complicated, you could choose to view it from multiple angles of your choice while someone demonstrates it, giving you the most comprehensive understanding possible. Interactive training videos are an excellent tool for teaching people to work and make the experience enjoyable.

Final Thoughts

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology and because it's easy to spread across the globe. If you want to pull your viewers in, connect with them emotionally, and then get them to take the next step, video is the way to do it.

Social Cali is a white label social media agency to bring video marketing to your promotional activities. We deliver valuable opportunities to help your brand become successful in its niche industry. Contact us today for a free audit of your business!