With Google releasing updates upon updates regularly, web developers, marketers, SEO experts, and business owners need to keep up with all the changes if they want to stay on top of everything. With every new modification ranging from minor to game-changing,  you just can’t oversimplify things and focus only on one aspect of your website and your SEO strategy. Doing that requires you to work with your SEO  agency and give equal attention to your on-page and off-page SEO. Here’s a simple guide you can follow to help you navigate through the ins and outs of these two essential SEO approaches.

What is On-Page SEO?

On-page SEO, also known as on-site SEO, is the act of optimizing different parts of your website that affect your search engine rankings. This particular approach is all about optimizing stuff you have control over as well as features that you can easily change on your own or with the help of a local SEO company you’ve partnered with. Several factors influence your on-page SEO. Let’s break down every some of the most common and important ones:

Content - The content you put on your website is one of the most influential factors in your on-page SEO. The chosen topic, how the article is written and presented, the number of internal links, and of course, the quality and quantity of keywords used in them all help your on-page SEO through your content.

Keywords - While the world of digital marketing no longer revolves around the use of keywords and keyword phrases, it’s still considered a crucial component of on-site SEO. Keyword optimization now focuses more on long-tail keywords, which better fit the search patterns of today’s internet users. It’s essential to keep tabs on this changing behavior as it also influences how you use keywords on your website.

URL Structure - Your URL is one of the first things you think about when building your website. It’s also an important on-page SEO component that allows search engines to easily crawl from page to page on your website. URLs should also contain keywords that reflect the pages they direct to and should have some form of uniformity in how they are structured.

What is Off-Page SEO?

If on-page SEO focuses on factors that you can control on your own website, off-page SEO focuses more on the page ranking factors that occur off your website. It also has several components you can focus on to improve your rankings, such as:

Backlinks - The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. If you want your site to gain more domain authority from Google, you need to put more effort into getting other websites to link to your content.

Domain Authority - Speaking of domain authority, this is an indicator measured on a scale from 1-100. Basically, it’s sort of like a grading system awarded by search engines based on how strong the performance of your website is.

PPC - Pay-per-click campaigns also utilize SEO and vice versa. They work hand-in-hand to help you get more people to visit your website. If you have good content you’re promoting with PPC, it generates more traffic to your site, resulting in more backlinks and other forms of ranking factors.

Conclusion

The strength of a website relies on how you maintain a good balance between your on-page and off-page SEO tactics. It’s not always about how cleverly designed and accessible your site is, it’s also about picking the right strategies that will work well for you.

SocialCali is your partner when it comes to delivering valuable digital marketing opportunities for businesses like yours. If you want to be successful in the digital world, you’ll need all the help you can get from our team of experts and digital marketing professionals. If you need a company that offers PPC, video production, social media advertising, and SEO services, among other things, SocialCali is the one to go to. Partner with us today!