There are tens to hundreds of social media strategies, all of which don’t fit in one marketing campaign. Often the key is knowing which works with what through understanding the strengths of each and how they fit together. 

While technology has changed marketing over the years, some traditional methods still prove to be effective. Here are some methods that truly deliver:

1. Create a Social Media Team

Undoubtedly, you’ll need a social media team to help you achieve your goals. These are experts who know how to handle the complexities of social media and how to run effective campaigns. 

If you can’t get a social media team, you can choose a social media manager to run your campaigns instead. What’s important is that you have efficient and skilled people managing your campaigns. 

2. Use Social Media Tools

Aside from skilled personnel, you also need to rely on social media tools to run an effective marketing campaign. This ensures that your strategies are running optimally for better results. These tools also help enhance your business’s social media presence. 

For instance, you can get a social media tool that provides an in-depth analysis of your followers’ interests, another that provides insight into social media groups and members’ interests, and another that helps you choose the best keywords in multiple social media channels. 

Overall, these tools will determine and monitor the effectiveness of your campaign. 

3. Understand Your Audience and Competitors

An essential part of social media campaigns is understanding your target audience and competitors through researching about them. That allows you to create the most effective content for your audience and find ways to stand out from the competition. 

Moreover, constant research about customers and prospects lets you improve your strategies accordingly.

4. Take Advantage of Hashtags

Hashtags have become one of the most powerful tools in social media campaigns over the years and have now become a staple in marketing. They’re a powerful driving force in social media posts, including on Twitter, Facebook, and Instagram. 

Putting trending hashtags on every social media post provides higher engagement and better views, optimizing your reach. Moreover, creating unique hashtags for your own business helps promote brand identity and makes your posts easy to track. It also provides a new metric for tracking and boosting your posts.

5. Utilize Social Media Reels and Stories

Aside from curating your own feed, social media reels and stories are also important for constant engagement with your audience. These short and straightforward videos often work better than daily posts with lengthy captions. 

Specifically, on Instagram, reels have become an incredible feature for marketing. Meanwhile, other social media channels like Whatsapp and Facebook are better with status updates. So, it’s your job to identify which strategy works better for which platform. 

Conclusion

Social media marketing is an ever-changing aspect of marketing that requires skill, creativity, and an eye for determining trends. It would help to have a social media manager or a team of skilled creatives handle the job for you to guarantee effectiveness and better results.

Social Cali is a social media marketing agency in Los Angeles, CA, providing valuable digital marketing solutions for businesses of all sizes. We are committed to providing strategies that transform brands, help companies grow and engage customers. Whether you want to stay local or go global, we’ve got you covered! Get in touch with us today and let us know how we can help!