Email marketing remains one of the most relevant digital business tactics today. Even as people ponder whether it’s a dead platform or not, data proves that it is still a relevant and viable means to engage with a consumer base. 

Because of the customer retention and conversions that email marketing can provide, it actually ends up having a better return on investment than highly effective tactics such as PPC services. The key, however, is in executing your email marketing properly.

Make sure you know the most common mistakes that should be avoided by your business. 

Excluding a Call to Action

Even though your readers are well-versed, they still need a prompt to actually push through with the move you want from them. Whether it’s simply checking out a promotional event or buying a new product you’re offering, the core component will be your call to action (CTA). 

Your email copy should always have a CTA that leads back to engagement with your brand, even if it’s just an update or regular subscription email. What’s even more useful is to implement a CTA button that users can easily identify and click to perform the necessary action. 

Skipping the Welcome Email

Because of how fast-paced the digital landscape has become, people tend to forget about things pretty quickly. If you don’t provide a welcome email for new subscribers, they may simply forget about the brand completely. Even worse than that, it may give them a negative perception of the business. 

Sending a welcome email starts off a relationship with the consumer that allows more personalization and conversion. 

Sending Emails Too Often

You don’t want to bombard your readers with content. Even when you have multiple updates or sales, it’s best to collate everything and just bring them all together in one message. Even if you have to make things more concise, you can still highlight the most important and enticing details.

If you email too often, subscribers may likely mark your messages as spam.

Using the Wrong Tone

As much as possible, you want to stay professional because you are a business. Even if you’re simply sending promotional details, this rings true. However, it’s important to remember that it shouldn’t come at the expense of your brand voice.

There is a way to merge both professionalism and casualness. You can keep your business’s feel in tune with your messaging without coming off like an amateur. It’s easier to relate to the market and hit your target audience with these in mind. 

Overlooking Mobile Optimization

The majority of today’s users surf the web and do important online work on their mobile devices. So, if your email is only optimized for desktop PCs, it won’t be as readable when opening via mobile. Any design elements you may have fixed, and readability issues you may have addressed could simply not work in this situation. 

This kind of thing drives people away and lessens brand sentiment. People want to be able to access their content with comfort on any device. Because mobile devices are so handy, everything becomes much easier to just do, engage with, and even buy.

Final Thoughts

Make sure your investment in email marketing doesn’t go to waste by hitting these common pitfalls. If you keep them in check, you can tailor your strategy to fit your business objectives. If you work with knowledgeable marketing creatives, you shouldn’t see these mistakes crop up in your brand plan. 

If you need the best social media advertising agency to plan and execute your objectives, Social Cali is a perfect choice. Reach out now to get a full-service digital marketing agency behind your back.