Page relevance is the most specific response to a user's search. It's calculated by search engines using complex algorithms to determine which pages contain the most relevant information for a user's query. This process focuses on the information on a page and links to other pages to determine whether it's relevant to the query. However, there are many factors that can influence relevance. One of them is the link's anchor text.

Relevancy

Relevancy also determines the value of external links to a page. Google looks at the anchor text used in an external link to determine whether a page is relevant to the keyword or phrase being searched. Relevancy also depends on the site structure. The site should be structured in a way that is clear to users and search engines.

In addition to page relevance, Google also uses other factors when determining its ranking. For instance, a landing page for an email marketing service would not be relevant to a free trial page on a Harvest web site. To improve relevance and boost conversions, landing pages should be designed to match the content of particular ad groups. Get an SEO optimized website from SocialCali Marketing agency San Diego

Quality Score

Another factor is the quality score. Google ranks pages based on certain parameters, including the experience of the visitor. If a visitor has a bad experience on a landing page, that will have a negative impact on the quality score. This is why relevance is so important. A landing page that is relevant to the query will be ranked higher in Google search results.

Relevancy also affects your ad text. The keywords you use should be specific and match the intent of the customer. The ad text should highlight a unique benefit of the product or service being advertised. A higher quality ad text will improve your ad's relevance.

Social Signal

In addition to linking to your site, Google uses social signals to determine the quality of a website. These signals are similar to backlinks and are seen by Google as a vote of confidence. High-quality content invites social interaction and should be promoted as much as possible. This is a key aspect in determining your website's relevance in search results.

Page relevance is measured by the consistency of a user's search request with the website's content. Websites must regularly monitor the utility of their content in order to remain relevant. If a user's query is for repairing a refrigerator, the most relevant page for him or her would be a page that details the repair process.

Final Thoughts

Google cares about page relevance because if a user finds a page authoritative and interesting, they are more likely to return to Google, which is the primary source of revenue for Google. Before Google's PageRank algorithm was developed, search engines relied on human evaluators to determine page relevance. Eventually, this proved impossible to scale. PageRank became Google's defining feature, enabling it to surpass its rivals.