When it comes to social media, you need to engage your audience. Use visual assets, post at the right time, and ask questions. All of these tips will help you build a following. These tips will also help you develop a stronger brand on social media. So, start creating user-generated content today.

Using visual assets

While text is often the most effective content type to drive social media engagement, visual content also has its place. Photos, videos, and graphics are all powerful ways to draw a larger audience. By using these types of content to your advantage, you can easily increase engagement on your social media channels.

Using visual content in social media has become increasingly important for marketers. A recent study showed that 35% of marketers struggle with creating and using engaging visuals on a consistent basis. According to the report, the most common types of visual content used by marketers were original graphics and stock photos. Other popular types of visual content included videos, infographics, and presentations.

When using stock photos and images, it's important to pay attention to the license agreements and terms. Generally, social media platforms have different requirements when it comes to image sizes. For example, Twitter introduced vertical images in its mobile app and desktop web app.

Posting at the right time

In order to increase social media engagement, it is important to post at the right time. Studies have shown that certain times of the day are better than others for increasing social media engagement. However, these times are only guidelines, and your audience is unique. Therefore, these times may not be appropriate for all businesses and industries. However, they can serve as a starting point.

The best time for posting on social media will depend on your industry and business. For example, if you operate in Australia, you may want to post at a different time to your US or UK audience. Depending on your audience, you may need to conduct data mining and analysis to find out the best times for your business.

Asking a question

Social media engagement can be boosted by combining images with a question. According to Amy Stenson, social media manager for The Audit Lab, asking a question triggers a natural response in your audience. They want to know the answer. By combining an image with a question, you can encourage your audience to interact with your posts and read the content you have to offer.

Social media has an algorithm that rewards brands that engage their followers. Consequently, the more comments you receive, the higher your post will appear in search results. Research shows that 59% of American consumers engage with brands through social media. Moreover, two-thirds of them are more likely to recommend the brands they follow. This is great news for businesses, since more engaged consumers are more likely to recommend a brand and buy products from it.

Using RecurPost

When you're trying to boost your social media engagement, using RecurPost is an excellent way to automate your posting. You can post updates right away or schedule them to be published later. To schedule a post, simply toggle the 'Schedule for later' option in the tool's settings. You can then preview and confirm the post details, and the post will automatically upload to your account at the scheduled time.

Another key benefit of using RecurPost is the fact that you can easily create posts for multiple social networks at one time. You can schedule posts for Facebook, Twitter, and LinkedIn, and insert images, hashtags, and other content. In addition, you can preview your posts on each platform before publishing them to your audience. The app also has an in-depth analytics feature and a Chrome plugin to make scheduling and publishing posts easier.