White labeling is the act of rebranding a physical or digital product or service under another brand’s name, claiming as if they had made it. This is relatively common in the retail industry, but service providers offer it, too. 

A primary example of white labeling is a brand selling the same product only under a different name, such as the Axe deodorants being sold under Lynx in Australia and other countries because the original name was already copyrighted. 

Many businesses perform white labeling and enter agreements with other brands to resell their products under a different name. It is commonly done to make distribution more effective. Services, goods, and even SaaS products can also be offered under different domains. 

White Labeling in Action

Businesses use white labeling in different ways. Here are some examples that you can use to sell more products and create more value propositions for your own business.

1. Drop-Shipping

Drop-shipping is a model that allows a business to handle marketing and find customers, while the actual fulfillment of the product is handled directly by the manufacturer. In most cases, the manufacturer will agree to you labeling the product under your brand. This is an excellent idea for when you want to pursue retail operations. 

2. Analytics Reports

Most digital agencies and branding companies inform clients that they are expanding by providing personalized analytics reports. An SEO tool or analytics plugin equipped with agency-level features allows you to easily generate reports based on multiple parameters like clicks, conversions, traffic, and more.

Even when you’re not creating the tool or the report from scratch, you can still easily add branding to automatically generate reports by making a positive impression on your clients. Additionally, you’ll be providing valuable insights.

3. Customized Code

A coding marketplace allows you to acquire tools, plugins, and scripts for multiple languages. You can then license and sell them under your own brand to make customized WordPress dashboards, calendars, project management tools, and more.

This is a powerful way to white label a tool, and you don’t need to make it yourself either. You can simply add your branding and distribute it to customers. 

4. Print-on-Demand

Anybody can create an online store and sell customized t-shirts, mugs, and stationery items nowadays. As soon as a customer places an order on your website, it’ll immediately get passed on to the printing fulfillment center. 

Once the product is ready, it will be shipped directly to your customers. All you really need to do is make the designs beforehand and set up an online eCommerce store.

5. Complex Calculators

You can easily create complex calculators from simple form tools like Formidable Forms. If you’re in a business like drop-shipping or real estate and your customers need advanced calculations for pricing, having your own calculator is helpful. 

Aside from the traffic and backlinks, you’ll receive from providing a unique calculating tool. It’s also an easy and simple way to white label a tool. The only thing you need to do is remove the tool’s branding and replace it with your own brand name and logo. 

Conclusion

If you’re looking to scale your business without having to invest too much money and resources and years of work, white labeling will work for you. You create value for your customers while also effectively expanding your business and implementing effective marketing. 

Social Cali is a digital marketing agency, providing valuable marketing solutions to businesses of all sizes. We are committed to transforming brands, helping businesses grow, and finding innovative tools that keep customers satisfied with our service. 

Whether your goal is to stay local or go global, we can help you reach your business goals! If you need help on how to white label from a social media agency that’s trusted by its clients, get in touch with us today!