In a world where PLA prices continue to rise and eat into your profits, SEO is one of the best ways to combat the increasing costs. Organic traffic to your category and product pages is crucial because you don't have to spend a lot of money on them. 

Let's explore five e-commerce SEO tips from a trusted SEO agency that will help you grow your traffic and sales heading into 2022:

First, What Is E-commerce SEO?

In simple terms, e-commerce SEO is the process of optimizing your store's content, categories, products, and even pictures to attract and convert search engine traffic that will result in more sales.

Successful Ecommerce SEO can drive you thousands of visitors per month, increase your sales, rankings, and higher conversion rates.

Ecommerce SEO is focused on one thing - bringing targeted traffic to your e-commerce shop.

Tip #1: Make Sure Your Website Is Properly Structured

Your website's content must be structured correctly for search engines to grasp its meaning.

E-commerce SEO is a highly complex process, so you need to be aware of a few key things to make it work.

The main thing you need to focus on is on-page optimization. On-page SEO comprises various features, such as page titles, meta descriptions, alt tags, etc. In simple words, on-page SEO is all about your page's HTML tags and content.

Tip #2: Optimize Your Products Page

Today, SEO is considered one of the best ways to boost your online store's presence and rank higher in Google search results.

What's even better is that you don't have to pay hundreds of thousands of dollars to get a spot on the first page of Google, like you used to.

You can do a few things to improve your product pages' organic traffic.

Make sure your product's title is correct.

A product title should accurately describe what people will get when buying the item.

Tip #3: Don't Forget About Mobile Users

Mobile traffic has been growing in the last few years, and it will continue to grow in 2022.

It's no secret that many people surf the Internet solely from their smartphones and tablets.

More than 50% of e-commerce sites are mobile-friendly, but that number is still a far cry from the 90% of businesses with a mobile strategy.

The first reason e-commerce businesses don't have a proper mobile strategy is that they're confused because they don't understand how to generate profit from mobile traffic.

The fact is that mobile traffic can make your business money.

If you don't have a mobile strategy, you're missing out on a massive chunk of e-commerce traffic.

Tip #4: Use Rich Snippets

Rich snippets are special HTML tags that are used to display certain types of content, such as prices, stars ratings, and, yes, even social media shares.

Rich snippets will help your e-commerce website rank higher in the search results.

Rich snippets are beneficial because they extend your reach and make your website better known and credible.

Tip #5: Complete Your Website's Profile on Google My Business and Bing Places for Business

In the Google search results, you'll notice a section at the bottom called "Places for Business."

This section will list businesses near your targeted keyword.

To be listed in this section, you must first fill out a Google Places for Business and Bing Places for Business listing.

These are free listings that require very little work on your part and will significantly improve your e-commerce SEO.

Conclusion

As you can see, SEO is a highly complex process.

However, it's the main thing that you need to focus on to boost your online store's presence and increase your profit.

Ecommerce SEO is different from regular SEO because it is specifically designed to help e-commerce businesses improve their rankings.

Ecommerce SEO is all about attracting targeted traffic from search engines converted into sales.

So, now that you know its importance and what to do, what are you waiting for? Work with a seasoned team of professionals offering small business SEO services that can take your e-commerce business to the next level. 

Social Cali is an established SEO agency that offers expert services to businesses in various industries. Contact our team today and learn how we can help you!