Are you considering hiring a social media marketing agency to manage your business's social media presence? While this may allow you to take a break without worrying that your business will become irrelevant and outdated, this is also a considerable responsibility to entrust to a stranger.

Make sure your potential social media marketing agency has a good track record and is the right fit for your social media needs.

This article will run you through the questions to ask your potential agency to see if they are a good fit for your business.

What Sets You Apart?

Every social media agency worth its salt should be able to answer this question. This usually reveals their type of agency and what they specialize in.

This question indicates what skill sets and services set them apart from their competitors.

Do You Have Experience in the Industry?

It should be a deal-breaker if your social media agency does not have prior experience in the industry. 

Having experience decreases the learning curve they would have when managing your business accounts and allows them to figure out solutions for any possible problems you may encounter.

How Does Your Onboarding Process Go?

The onboarding process should be as seamless and effortless as possible on your end. This is fundamental for a successful relationship between you and the agency.

A mature social media agency will have a well-planned and tested onboarding process that saves you time and money.

Who Will Manage the Account?

A social media agency will either have an individual or an entire team to manage your accounts. Make sure to get to know this individual or group and that you feel comfortable with them managing your accounts.

It helps to know their experience, expertise, and level of commitment.

What Are Your Performance Metrics?

An experienced social media agency has an established key performance indicator (KPI). These are the metrics to see whether your social media campaigns have been successful or not.

The agency's idea of success should align with your goals as a business.

How Often Can We Expect a Progress Report?

These progress reports will serve as your communication with the agency and help you see how your campaigns are doing.

The frequency of these reports can vary from one agency to another. You may either have weekly updates or monthly in-depth meetings. Some businesses may even opt to get updates almost daily.

What Other Services Do You Offer?

Other than social media marketing services, some agencies may offer additional services such as search engine optimization (SEO), public relations (PR), website design, and others that can be useful for your business.

You can save on time and resources to get community management, app development, photos, and videos from one place.

Conclusion

As the digital market evolves, social media management requires a higher level of skill sets to stay competitive. You can hire a social media management agency to help you manage your business, keep up with trends, and meet your business goals.

It is vital to get an agency you can trust and help you with any problems you may encounter.

Are you looking for social media management services in San Diego? We at Social Cali offer social media advertising services with proven results. Get a free proposal today!