Pay-per-click (PPC) advertising is a rather popular digital marketing strategy amongst various brands and businesses today. In general, this particular scheme helps companies in more ways than one. It’s practically helpful in attracting new customers, enhancing online visibility, and boosting business sales.

Despite its benefits, some business owners actually do not believe in its effectiveness as a marketing tactic. This is because of widespread misconceptions about PPC, which lead many to develop fruitless plans and campaigns.

Many myths are going around about pay-per-click advertising that’s putting it in a bad light. So to straighten up some facts about white label PPC, let’s take a look at some of the most popular fallacies involving this popular digital marketing strategy.

Myth # 1: You Can Only Profit By Ranking Top on the SERP

There’s no denying that the number one spot on the SERP is a position that many businesses and companies desire to covet. And yes, ranking at the top has its perks. However, the common belief that you won’t get anything out of pay-per-click advertising without landing the top spot in rankings is not true.

Note that an excellent position doesn’t necessarily equate to more profit. Moreover, you can generate sales through PPC campaigns without having to shell out that much money. As long as you are wise in your approach, you’ll find that you can attract and convert online users without being in the number one position on results pages.

Myth # 2: You Can Rely on PPC Alone to Rank First

Yes, white label PPC can indeed help companies rank better on the SERP. But to only rely on this advertising strategy without the help of other tactics such as search engine optimization (SEO) or remarketing, you’ll find that you might have to allocate a massive amount of money in your marketing budget to land the number one spot.

For this reason, many companies use a mix of various digital marketing tactics to rank higher. That being so, there are actually a lot of strategies that go well with PPC advertising. The challenge is finding the right ones that fit well with your business. This is the only way you can achieve your desired results without spending too much on promotional schemes.

Myth # 3: You Can Let Your Campaign Be After Its Launch

There’s no standard rule that says you have to keep a close watch on your PPC campaign. But if this isn’t the first time you’re launching one, then you’re already aware of the importance of optimizing and updating your campaign from time to time.

In general, you’ll have to decrease or increase your bid depending on the amount of traffic your campaign yields. Additionally, you must occasionally turn it on and off if you want to make the most out of your investment. Remember that there’s no method to achieve paid search success that doesn’t require you to spend a bit of effort. Hence, you’ll have to continuously test what works and what doesn’t when running white label PPC campaigns.

Conclusion

Now that you have a brief glimpse of some of the wrong impressions about PPC advertising, you have a general idea of how others view this digital marketing strategy. There are actually more myths involving this tactic, which we will dig into further in the second part of this article.

Social Cali is a full-service digital marketing agency dedicated to helping businesses take their marketing initiatives to the next level. We specialize in PPC and SEO strategizing that aim to boost the online presence and visibility of our clients. So if you are in dire need of professional PPC management services, contact us today!