BLOG

Jeremy • May 20, 2022


If you are planning to update your business listing with Google, make sure you know the best practices. These updates may include: Changes in ownership, adding a special URL for your business, and responding to negative reviews. Keep reading for some useful tips. There are many more features you should be aware of, too. So, read on to find out how to improve your listing and stay ahead of the competition. You might even be surprised by what you learn!

Changes in ownership

If you want to make changes to the ownership of your Google business listing, you can do so through the official process. You can do this from the listing's page. If the listing has already been approved by Google, you can simply request access to edit the listing or flag it for removal. If you're denied, you can appeal the decision. Once the changes are made, you can claim your listing through Google.

First, you should sign into your Google account. Once you've signed into your account, you can easily claim ownership of your Google business listing. You can then invite additional people to take over as owners. If you'd like to keep your primary ownership, you can simply send a request via email. If you'd prefer to continue to be the primary owner, click on the transfer link provided in your notification email. Make sure to provide proof of ownership before completing the process.

Properly categorizing your business

You can add more information to your Google Business Listing by categorizing it. For example, if you run a local electrician's business, you can choose to include your service area, zip-code, or major cities in your service area. Other businesses, such as restaurants, can also add their menu and accept online orders. Don't rush into categorization, though! Take your time and create your primary categories and secondary categories before publishing them.

When categorically categorizing your business, make sure to choose the most relevant category for your business. This way, you can attract as many customers as possible. If you provide additional services, create secondary categories that reflect these. While it may not seem like a big deal, this step is essential to keep your listing relevant. Once you have the correct categories, your listing will appear at the top of search results.

Adding a special URL

Adding a special URL to your Google business listing is a good way to give your company a unique online presence. You can also shorten the long URL by using a profile short name, which appears in the address bar and takes customers to your Google Business Profile. The downside is that you'll run out of short URLs quickly. So, what's the best way to go about it?

In order to add a special URL, you must first create a business account and log in to Google My Business. Once you've signed in, go to the URLs section and choose an additional URL. If you're in multiple categories, you may have additional options for adding URLs. Make sure to fill out the fields. Make sure that your listing is complete and accurate. After that, click on "Add a URL" to save and publish your changes. Hire SocialCali SEO services for best results.

Responding to negative reviews

Aside from positive reviews, it's important to respond to negative reviews as well. Responding to negative reviews will help you show your remorse and your determination to prevent a repeat occurrence. But be careful - responding to a negative review should not be the only purpose of this step. Make sure that the message conveyed is professional and respectful. Here are some tips:

First of all, take a deep breath. Even the best businesses will occasionally receive negative reviews. Instead of blaming the reviewer, try to think about how the experience could have been better for future customers. Try to use this opportunity to engage in public customer service. Show your customers that they are important to you. By responding to negative reviews, you'll demonstrate that you value their opinions. It's also important to remain professional and polite, even if you feel like a jerk.


marketing agency in manteca
By jeremy parker June 17, 2025
Partnering with a marketing agency in Manteca brings real business value through local expertise, custom strategies, and growth-focused campaign results.
marketing agency city
By jeremy parker June 17, 2025
Discover the value of choosing a marketing agency in your city. At Social Cali of Manteca, we deliver local expertise and results-driven marketing strategies.
 Marketing Agency
By jeremy parker June 17, 2025
If you’re ready to take a closer look at your current strategy, or if you’re simply curious about how a marketing agency like ours can support your business, we’d be glad to have a conversation.
marketing agency
By jeremy parker June 17, 2025
If you’re looking for a marketing agency in Manteca that values trust, experience, and long-term thinking, we’d love to connect.
Social Cali of Santa Rosa
By jeremy parker June 17, 2025
Social Cali of Santa Rosa understands this better than anyone, offering SEO services backed by strategy, data, and results.
Digital Marketing Agency
By jeremy parker June 17, 2025
If you’re searching for a digital marketing agency Santa Rosa companies rely on, this is the place to start. Visit Social Cali’s Santa Rosa page and request a free strategy consultation.
SEO Agency in Santa Rosa
June 17, 2025
If you're searching for the best SEO agency Santa Rosa has to offer, look no further. Social Cali of Santa Rosa delivers strategy, service, and real results—without the jargon or guesswork. Start strong, stay visible, and let your business lead the local search pack.
Marketing Agency Santa Rosa
By jeremy parker June 17, 2025
Discover how Social Cali’s marketing agency in Santa Rosa helps businesses grow with data-driven strategies, local expertise, and measurable success.
San Jose Marketing Agency
By jeremy parker June 17, 2025
As a trusted San Jose marketing agency, we’ve helped countless businesses find direction, maintain consistency, and build strong marketing foundations that support steady growth over time.
Digital Marketing Agency in San Jose
By jeremy parker June 17, 2025
As a digital marketing agency in San Jose, we bring years of hands-on experience, deep knowledge, and a passion for helping businesses succeed online.
More Posts