In order to calculate your ROI, you need to know how much your SEO campaign is bringing to your business. This is important because SEO takes time to yield results. For the first three to six months, you won't see much of a return from the strategy. However, after that, you'll start seeing results. There are several ways to calculate your ROI: you can look at your expenses, Google Analytics data, or a combination of the two. Once you have these numbers, you can plug them into the formula and find out how much your SEO campaign is bringing to your business.

The first step in calculating your SEO ROI is to map out your keywords by search volume. The higher the number of people searching for your keyword, the better, because it will generate more qualified leads. This will eventually lead to more profitable sales opportunities. Secondly, you need to determine the average conversion rate for the keywords. You can use this number to predict how much your SEO campaign will increase your sales. Maxmize ROI of your Atlanta Business with  SEO services

Once you've figured out the exact cost of SEO, you can calculate the ROI by taking the total cost of your SEO campaign and subtracting it from the revenue. Let's say you invested $80,000 in an SEO campaign. In that case, your ROI would be 400 percent. You would then multiply the result by 100 to determine how much you're saving.

Once you have a clear idea of the ROI of your SEO campaign, you can set up the necessary tools and calculate the cost of the marketing efforts. Conversion tracking in Google Analytics is a great way to determine the profitability of your SEO campaign. This allows you to see which conversions bring profit and which aren't. For e-commerce businesses, conversion tracking is essential for evaluating overall revenue.

A website that gets high rankings on search engines can bring in as much as $4300 per month. Moreover, your website could lose up to $50k in sales if it can't be found in search results. That's why it's important to monitor SEO on a regular basis.

About half of all web traffic comes from users who clicked on organic results. So right off the bat, the websites that rank well are swimming in a pretty nice pool called “half the market share of the entire internet.” This organic traffic is roughly 5X higher than from paid search and 10X higher than from social media. So, any website that performs well organically will produce stronger marketing ROI than those that rely on paid search or social media.

An equally important payoff comes from the untapped traffic your brand doesn’t get yet. SEO ROI isn’t just dependent on boosting what’s already on page two or three. It also depends on capitalizing on the opportunities you’re currently missing.

Capture traffic from the people who actually need your content and with whom your content will resonate most deeply. And as their interest peaks, they’ll explore more pages on your site and continue on the customer journey.