How to Fix Keyword Cannibalization

Keyword cannibalization is a problem that can have disastrous effects for SEO efforts. There are a couple of ways to correct this problem. The first is to identify which pages are the most important in your website. Then, look for duplicate entries. This is usually a problem when a keyword is used on multiple pages. In some cases, you might also have duplicate entries in your meta information, such as title tags. If this happens, you should remove the weaker page.

Another problem that can eat up your SEO efforts is split pages. This is because split pages have a lower CTR and less authority. In addition, they split backlinks across different pages, causing them to have little value. Merging pages that are optimized for the same keywords will improve their SEO and boost traffic and conversions.

If you have duplicate content, the best way to determine which pages are the most relevant to your target keywords is to perform a site search for those keywords. This is a very simple process and only requires you to enter the name of your website or keyword and see which pages are ranking for the same keywords.

Too Many Keywords, Too Bad for Business

Keyword Stuffing can easily become an SEO nightmare as it will destroy your search rankings. Modern algorithms have rigorous protocols and react harshly to keyword stuffing. And therefore, keyword cannibalization is the ultimate side-effect of punishing keyword stuffing with much lower search rankings.

Keyword cannibalism, in easy words, can be defined as the presence of too many identical keywords stuffed in the content across many pages of your website. As a result, search engines can’t recognize which content to rank higher. This means that sometimes you will end up with a higher ranking on the page you didn’t mean to prioritize in the first place. It may also decrease the ranking of other pages that feature these similar keywords. Hence, a waste of your SEO services and efforts.

Steering Clear of Keyword Cannibalism

It’s very easy to identify possible keyword cannibalization issues on your website. You have to conduct like this: “Domain + keywords.” This will provide you with the exact information you’re looking for.

So what can you do to avoid keyword cannibalism? Let’s dive into some tips now, shall we?

Merge Content

Suppose you have two web pages stating similar types of content, such as a web page recommending best plant insecticides and a page that lists bad plant insecticide. In that case, you may want to take all this information, combine, and put it on a single webpage.

This exact solution won’t necessarily fit every situation, but, quite often, merging your content will both simplify and multiply your website’s search engine optimization practices.

Remove Keywords

If you want to maintain a certain type of content for other reasons and the presence of one or more keywords isn’t critical, then deleting it from your content is always an option. This may be a tiring or slower way of doing things, but it has the virtue of being an easy and straightforward solution.

Delete Content

It’s indeed extreme, but nothing close to impossibly dramatic. You may want to consider completely deleting the problematic web content–especially if it’s no longer serving the purpose of relevancy to your website. If your business has expanded, and somehow that rusty, not-so-properly-researched blog post with certain keywords is still ranking above your desired website content, then delete it. It’s one way of entirely getting rid of the problem!

Alter Your Internal Linking

If you have website content that links to other web pages, then the links may also have some room for improvement. For search engines like Google, links indicate importance, so if you interlink other pieces of content or web pages together, your search engine may rank the mighty linked content higher.

Try adding or tweaking the internal linking of your website so that less valuable content links to the content you want to rank higher. By doing this, you send a signal to the SERPs that the linked content is more important. Rightfully completing all your SEO steps is still very important.

Protect Your Growing Website Today

If your website is growing bigger, you will likely face keyword cannibalism on your very own website. Today, search algorithms are far more sharp and sophisticated than you and discern when it comes to awarding search ranks. While we all know content is the king, good content with no traces of keyword cannibalization will help you score better rankings and highlight content that is of utmost importance and relevance.

Learn how to use keywords correctly up to their full potential with a professional SEO services provider agency that houses the best SEO experts. This will not only help your business grow but grow better!