Search engine optimization (SEO) is one of the most critical processes in a business’s digital marketing efforts. In the previous article in this two-part series, we’ve discussed its importance and how prudent use of keywords is essential in SEO. In this part, we’ll talk about some best practices that can improve your organic SEO further and gain more traffic. Here are some time-tested tips to help your brand grow:

SEO Tip #1: Use Keywords in the Page Titles

The titles of your pages have to be highly descriptive and should tell the reader what it’s all about. This is the perfect opportunity to plug your primary keywords into each article because that is what readers usually check before clicking on the links on Google. Once the algorithms and users determine that your page contains content relevant to the keywords, you’re more likely to rank higher in search results and become more visible.

Some other places to input your primary keywords are the slugs (the parts of the URL that identify individual web pages), headings, image descriptions, and the content itself. 

SEO Tip #2: Put Locations in the Website

Even if your website provides products or services country-wide or worldwide, putting your business location is still crucial in boosting your organic traffic. This is because local SEO is also a powerful tool to utilize. If someone in your location looks up keywords related to your business or includes a specific area in their search terms (e.g., “shoe stores in Los Angeles”), Google will favor local results over ones from different cities, states, or countries.

Putting your business location on the website also has the benefit of letting people know where to find you once they visit one of your pages. For this reason, it’s also best to place your contact details, which Google can also index.

SEO Tip #3: Make Your Site Mobile-Responsive

More people nowadays use their mobile devices for everything, including surfing the web. Because of this, it’s best to ensure that your website works on all types of phones or tablets. This will not only provide a smooth experience for your visitors, but it will also help Google process your site quickly and boost your rankings.

SEO Tip #4: Optimize the Images in Your Site

The images in your site draw your visitors’ attention and make your site look well-designed, and they also play a crucial role in your website’s SEO. It’s best to ensure that they’re unique, high-quality, and have captions and alternative text containing relevant keywords. However, they also need to be in the right size so that they don’t compromise loading times.

SEO Tip #5: Eliminate Broken Links

Ideally, the content on your website should include both internal and external links—buttons that redirect to other pages inside and outside of your site. You should ensure that none of the links are broken or lead to nonexistent sites, as these can harm your SEO rankings.

Get Professional SEO Services Today

Ensuring best SEO practices will do wonders for your website’s visibility and organic traffic. Because of this, following the tips above will help your business grow and become the next talk of the town. 

We hope that this two-part series has helped you understand the sheer importance of SEO and how it can enhance your digital marketing strategy. Still, it’s best to keep in mind that SEO constantly changes, and you’ll need solutions to continually adapt to this transforming field. Seeking the help of professionals may be your best bet if you want to stay competitive.

Are you looking for professional SEO services in Los Angeles? If so, Social Cali can help. Our full-service digital marketing agency will provide transformative solutions to assist your business in thriving in an ever-competitive modern landscape. Contact us today to learn more!