Now that your brand new mobile game is past beta testing and many of those involved have been giving it rave reviews, it’s clear that you have a potential moneymaker on your hands. The next step you’ll need to take is to attract more players who will enjoy the fruits of your hard work and send it to the top of the chart.

This is where Facebook Ads can help immensely. However, there are all sorts of mistakes that you can make with them that you should be mindful of.

Why Should You Promote Your Game with Facebook Ads?

With billions of people all over the world on Facebook every single day, no other social media platform has a bigger potential audience, making it a hotpot of advertising opportunities.

In recent years, the platform’s advertising system has become a pivotal tool for businesses and industries of all kinds because of its improved precision and particularly higher ROI. In particular, FB ads are especially effective when it comes to mobile games because you can target playing audiences with greater ease.

Now that FB ads have evolved into an easy-to-use platform with greater potential for results, any mobile game developer should use them to their advantage. By establishing the right settings, allotting a sufficient budget, and recalibrating strategies, you’ll be able to achieve much success with your efforts in no time! 

FB Ads Mistakes to Avoid When Promoting Your Mobile Game

Like any other marketing tool that can be used today, Facebook’s advertising platform is no stranger to being configured wrongly—which can lead to costly fumbles for developers like yourself. If you want to avoid committing pitfalls that can compromise your budget and promotion potential, read on.

Mistake #1: Failing to Define Key Performance Indicators (KPIs)

At Social Cali, one of the most common mistakes that we see mobile game developers make when using FB Ads to promote their products is that they don’t have defined KPIs.

When you fail to define the Key Performance Indicators, you will not know what you can do to optimize your efforts or achieve success with your campaigns. Additionally, the lack of KPIs makes it impossible to measure the performance of your ad campaigns because you don’t know what to look for and strive towards. 

Mistake #2: Setting a Budget Too High (or Too Low) 

Most of those who advertise on Facebook Ads don’t realize it, but there is such a budget that’s too high or too low. 

You see, having a budget that’s too low is obviously not a good thing for your marketing efforts because it hinders your campaigns from reaching an optimal amount of potential players. On the other hand, having an allocation that’s too high can spell disaster because it will cause you to go past the point of diminishing returns, bearing a small (or even negative) ROI in the process.

Mistake #3: Going after the Wrong Audience

When you look at the FB Ads platform, you may think that targeting the right audience is simple enough since you know your ideal player. 

Well, this isn’t necessarily the case. Targeting the wrong audience is common because many developers have a general idea of who will play their game without knowing the specifics such as age and gender, geographic location, interests, and behavior. 

If you don’t want to make the same mistake of going after the wrong audience when building your FB Ads campaign, it’s best to do your own research and compile data first. Conversely, you can also enlist the help of a professional like Social Cali to take care of your campaign targeting work for the lowest chance of error! 

Conclusion

Promoting your newly-developed mobile game through Facebook Ads is one of the best strategies you can follow to ensure success. However, there are common mistakes that you need to be aware of and avoid at all costs. By watching out for the three common fumbles mentioned above, you can save yourself copious amounts of time, effort, and money in the long run! 

Social Cali is a white label PPC agency in Houston, TX, that offers digital marketing solutions that will skyrocket your business. Get in touch with us today!