Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online. Before we dive into more detail about what ecommerce marketing is and how to implement a strategy of your own, let's review the definition of ecommerce advertising and advertising's parity with marketing for an ecommerce business

In similar fashion to the way advertising falls beneath the umbrella of marketing, ecommerce advertising falls beneath ecommerce marketing — and when used in tandem, you have the ability to more effectively reach your audience members to boost conversions and improve brand awareness.

As mentioned in our definition above, ecommerce marketing is about driving awareness and action towards your product or service. Meanwhile, ecommerce advertising includes the methods through which you actually promote your product. In terms of online or ecommerce marketing and selling, these ads may come in the form of display ads, banner ads, or rich media ads. The main takeaway here is that ecommerce advertising is a highly-effective method to implement while developing your ecommerce marketing strategy to focus your product or service promotion. Now, let's get back to our in-depth discussion about ecommerce marketing.

Guest posts can get you and your products in front of relevant audiences. Submitting guests posts will also help you get more domain authority for your ecommerce site, thereby telling search engines that you have a reliable site.

You’ll need to search for sites that rank for keywords related to your product. Sometimes you won’t even need to create an entire post. If a site already has a relatable post, offer to expand on it by providing additional context, like a video or infographic with a link to your site.

YouTube has over a billion active users … chances are your target audience is somewhere in there. It’s also the second-largest search engine behind Google. If you’re looking for a massive, captive audience, YouTube is where you’ll find it. Use highly searched keyword terms to determine your topics, then share videos that are related to your product and helpful to your audience. This is also a great option for tutorial videos that show current customers how to use your product these videos can show people how best to use your product, increasing customer satisfaction and building long-term relationships with website visitors.

Search engine marketing includes both search engine optimization and paid advertising. While SEO relies on your knowledge of Google's ranking algorithm to optimize content, SEM can involve pay-per-click campaigns, display campaigns, or product-specific ad campaigns which allow you to pay for top spots on search engine results pages.

On Google, PPC campaigns guarantee that potential buyers will see a link to your page when they enter search terms that match the terms of your campaign. But because you're paying Google each time a person clicks on your result, the payoff to you should be high. This is why ecommerce marketers often register with Google AdWords and promote their product pages through PPC campaigns. The campaign puts searchers right in front of the business's product when they click on a paid result, increasing the likelihood that the searcher will make a purchase before leaving the business's website.

Email marketing is one of the oldest forms of San Diego digital marketing, and believe it or not, it holds specific value in the world of ecommerce marketing.

The best part about email marketing? It can be automated. Automation means that you can set up a successful drip campaign to subscribers that are segmented by interest or stage in the buyer’s journey and let your email campaign do its magic. It’s one less marketing tactic that you need to worry about on your long list of tasks. Even so, it’s imperative that you’re meticulous about your email list so you maintain trust among your leads. In a time when data privacy runs high on an internet user's priority list, not every commercial email is welcome in that user's inbox. Ecommerce marketers need to be careful when and how they add website visitors to their mailing list. Here are two ways an ecommerce marketer might use email marketing.