Welcome to
Your Digital Marketing Solutions

1. Build Brand Recognition

Although 97% of marketers are using social media marketing, about half of all small businesses aren’t taking advantage of this outreach opportunity. That means you can find leads across multiple demographics quickly and affordably because the competition is often thin.

With one-quarter of today’s small businesses planning to invest $0 in social media marketing over the next 12 months, an investment here could deliver multiple rewards!

Several potential benefits are achievable for SMBs of any size when considering marketing and social media. Here are some of the ways that SocialCali can help you maximize the outcomes of this investment.

2. Social Media & Creating Conversations

Robust social media marketing strategies generate conversations about your brand, its services, the products offered, and your partners. When you’re on Facebook, Twitter, or other platforms, each post creates conversation opportunities. These moments deliver comments that turn into relationship-building efforts that often pay off with greater sales.

You’ll also find that social media conversations deliver authentic feedback about your goods or services so that you can refine your value promises.

3. Social Listening Opportunities

When you can monitor the social conversations that happen around brand-related topics, you can discover the various pain points that consumers need you to solve. By learning about their potential struggles, you can develop meaningful solutions that offer relief without breaking the budget.

Social Cali takes this benefit a step further by helping you to recognize the language, tone, and tenor that your target audience uses. We can implement social listening immediately so that your outreach efforts connect on a more personalized level.

4. Tell Your Story

The most successful companies today strive for authenticity. They want to positively impact their communities and customers, often without expecting anything in return. When you tell your story and share your mission through social media, you can show others why you’re in business.

Our team can also help you share the stories of the people who use your products or services. This feedback acts as a positive online review, ensuring that others can see how valuable your goods or services are on a personal level.

5. Customer Service Opportunities

Who wants to sit on hold for an hour or more to get some help? Customers are transitioning their service requests to social media because it enables them to get progress faster. Even if you don’t have an instant response, you’re not forcing people to delay everything else they’re doing in life to manage a situation that might not be their fault.

Most social media customer service requests are relatively straightforward. You might get a time-sensitive question, help requests for missing items, or an unexpected challenge to answer. When you provide assistance in a public forum like Facebook, it’s much easier to show how valuable your services are to others.

6. Build Customer Loyalty

Social media marketing is a low-cost way to develop brand loyalty. People already follow and interact with the companies they enjoy. Once you get someone to like your Facebook page, you’ve increased the chances that they’ll work with you instead of a competitor when your goods or services meet their needs.

The problem here is that many companies think that the journey is over once they get fans or followers. In truth, it is just beginning! SocialCali can help you find new ways to keep your audience engaged, including promo code development, giveaways, conversation starters, and other tools that can develop a long-lasting positive impression.

7. Direct Referral Traffic

You don’t need to be a social media sales genius to generate more revenues from this marketing effort. When people have fun interacting with your brand, their curiosity will eventually take them to your website. By diversifying your traffic streams, you can raise your profile significantly without turning off leads through excessive posts.

Social Cali can help you set a beneficial posting schedule for your content. We can also help with your website-building efforts, develop informative content, and create an SEO profile that allows your domain to rise through the rankings.

8. Link Building Assistance

Did you know that social media posts can rank higher than other content forms on search engine results? When people start talking about your products, their content reinforces the value that search engines see in your brand. Not only does this generate potential clicks that eventually send visitors to your site, but it also creates a link building network that establishes expertise.

How do you maximize this benefit of social media marketing? You’ll want to look at trending topics and viral content to build an audience. When they get excited, you’ll see traffic spikes happen more frequently.