One of the most powerful tools in modern-day marketing is animation. It's a fantastic new avenue for businesses to communicate with an online audience better. Visual content is something that present-day and potential customers alike absolutely love. It can be processed much quicker than text: around 60,000 times faster, for the record. It takes less than 1/10th of a second for animation content to get consumer attention.

Instant Customer Gratification

It's vital to make sure that customers get information the way they want it. After all, they often expect to consume information quickly after living in a fast-paced world. Animated videos can make leaps and bounds when it comes to explaining services or products to potential leads. 

That’s why marketers need to have video as an integral part of their marketing strategy, particularly how they can grab attention quickly through animation. In turn, it will help retain customer engagement.

Read on to learn more about what makes animated content particularly helpful for the marketing of a business:

Animation Is Great Entertainment

Nostalgia for the childhood cartoons and movies in the past is a huge factor when businesses use animation. Customer attention for potential and returning ones will be easier to prolong as they remember positive childhood experiences. That alone will keep audiences watching to the point wherein they can and will learn more about the service or product you offer.

Text, graphics, and voice-over alike will help to stimulate the brain's varying areas considerably. It's also vital for creating a solid connection between the business and its audiences. The idea is to have a lasting impact on audiences who will remain engaged as a result. 

Information Can Be Digested Better

Some concepts require a bit more explanation than others. Attempting to offer a breakdown or explanation through text is difficult, and most people will probably skip it entirely. Walls of text or a particularly lengthy single paragraph might trigger people to opt for TLDRs or too long; didn't read portions of your content. 

As a result, it becomes counterproductive for any business to define their product or service to audiences. Using animation will make any complicated concept much easier to digest through a short story format. That way, possible customers will get all the key points rather easily.

It Grabs Attention

As previously mentioned, animation does very well in grabbing the customers’ attention. Since people’s attention spans are considerably shorter nowadays, this is a huge advantage. 

Businesses usually have less than a minute (around ten to thirty seconds) to deliver their message clearly to customers. In that time frame, they will decide whether or not to stay on a website and buy a product or avail of a service.

Conclusion

Marketing is a crucial part of any business, whether there's a service or product on sale. Instant customer gratification plays a crucial role in the effectiveness of any marketing strategy, and animated content is the best way to address this. Benefits include grabbing customers’ attention, digesting information much easier, and offering great entertainment.

Are you looking for a social media firm that can help you with animated content? Reach out to Social Cali! We’re a full-service digital marketing agency that does content marketing, among other services. Contact us today!