Companies who are serious about growing their business should already be utilizing the free Google My Business tool. It helps make their business searchable in local search results while also providing the most critical information about their business. However, creating your profile on this platform is not enough. You also need to do some steps if you want your business to rise above the competition. 

Here are some more ways on how you can level up your business reach through this medium:

1 - Place Accurate Business Information

Ensure that the business details you added in your Google My Business profile are the same one that appears on your website. That makes your search engine determine that all online presence with the exact details like your business is from the same company. 

More importantly, do not forget that customers always refer to what they see on Google when looking for online recommendations. Therefore, if they are interested in your business, they would look up the opening hours, contact number, and your other business details. 

When customers visit or reach out to your store and find that your online business profile does not reflect accurate information, you would end up disappointing them, or worse, you get negative reviews, or you lose them as customers.

Before you leave these details displayed online, double-check them. Let others from your team have a look if you missed or overlooked any information. With accurate information, finding your page online would be easier. Google may even recommend your page because of its factual report.

2 - Ask Customers for More Positive Reviews

If you want to increase your ranking on Google My Business, acquiring more of these reviews would help boost its presence. Not only are you encouraging more potential customers to give your business a chance, but you also increase your credibility to Google. The more positive reviews your business gets, the more Google would see it as a reliable page. 

Make an effort to ask your customers or remind them about sending your business some positive reviews. While in the process, expect to encounter negative reviews from time to time. Do not ignore these, or your potential customers will see how you treat issues like that. Instead, address them professionally and learn how to turn them around. Your current customers would appreciate it more, and so will your future patrons.

3 - Add Updated Images and Link Your Social Media

No matter how accurate your details are or how many good reviews your business page gets, it would still not look reliable enough if it had no realistic-looking photos and eye-catching graphics. Upload your logo, image of your site's location, and other proof that it is an actual business. Also, make sure to link your social media pages so that people who want to know more about your business have other page options to explore. 

4 - Add Answers to the Frequently Asked Questions

There is a Q&A feature in GMB that you should also utilize. Besides helping your clueless customers find the answers they need, it would also help your page become more relevant to searchers, boosting your page ranking. Furthermore, you build trust and help your future customers decide to try out your business. 

Conclusion

If you want to be the top recommendation of search engines to people doing local searches about the service or product you offer, you need to maximize its given tool. For Google, that is the free Google My Business platform.

 Since more entrepreneurs are also thinking the same, your business should stand out among the rest. Being detailed with your profile may be daunting, but it is a helpful tool to boost your presence. Therefore, take your time and exert more effort into improving your SEO performance through this platform. 

Should you need professional eyes to look into this aspect of your business, we can take care of it. Social Cali is an SEO agency that provides affordable SEO services and other marketing solutions to meet your business needs. Contact us today to learn more about how we can help.