You can get more leads and sales from Twitter by using voice tweets. These are great because they offer a different way to consume content and can make your audience feel more connected to you. People love to hear what other people have to say, and this is something that is very likely to draw them into your content and eventually lead to a sale.

Tweeting about your business

You might have heard that Twitter is dead, but that's not entirely true. While many businesses have lost the buzz that Twitter generated in its early days, it continues to be a useful promotional platform for branded companies. After all, a tweet's lifespan is less than eight hours, and the vast majority of activity occurs immediately. So it's important to understand how to use Twitter effectively for your business.

Direct messaging

Direct messaging is an effective way to build relationships with consumers, so you should take advantage of this feature. This type of communication allows you to personalize your message, answer questions, and provide assistance when consumers are experiencing immediate problems. It is also an excellent way to market to consumers privately. However, there are certain rules that should be followed when using direct messaging. For instance, you should not bombard your consumers with spam. Spammers will only end up with less successful campaigns.

As you send direct messages, remember to use your target's first name and a friendly tone. Personalization in direct messaging is more than just using your target's first name. It can also be as simple as leaving a relevant comment about their recent work. You want to use personalization to make the message feel more personal rather than robotic.

Using anonymous accounts

Using anonymous accounts to market effectively on Twitter has its advantages, but there is a drawback as well. While you get a lot of free expression, you will also be less likely to meet new people, or find the opportunities you were looking for. It is best to post under your real name to create an authentic online presence. Using your own name also gives you the power to own your ideas and opinions. If you're using an anonymous account, you won't have these advantages.

While it is important to consider the anonymity of followers, it is also important to keep in mind the sensitivity of the content. Sensitive topics like pornography have a higher proportion of anonymous accounts than nonsensitive ones. Because anonymous users tend to avoid creating profiles for their Twitter accounts, they might follow sensitive accounts with the same or similar interests. Therefore, it is difficult to detect sensitive accounts with the help of automated classifiers. To identify such accounts, you will need to specify the categories and words that users are likely to use when discussing sensitive topics. In addition, you will need to use human judgment to determine what is sensitive.