Using the same old strategies to increase your rankings is dead-end. Building a brand and getting a lot of links boosts your ranking. In this article, we'll show you the myths that are killing you. Also, we'll look at why a new domain name and a secure site actually hurt your rankings. Hopefully, these SEO myths will be dispelled by the end of 2022.

Building a brand helps you rank

Creating a brand is essential for Amazon sellers, and it will make your products stand out from the competition. A fun brand image will almost always win over a generic product (and the latter is usually much cheaper). Previously, building a brand was an interesting but unnecessary step. Today, brand building is a crucial part of ranking strategies. You should be combining organic search with PPC to make sure your products get the exposure they need to reach the top spots on Amazon.

Your audience trusts other people's opinions and will trust your brand if it's created by raving fans. It's essential for you to foster an environment where your customers can become raving fans and create positive content about your brand. To help you get started on this path, you should contact Mike Dawson, a five-time published author and business blogger. He has outlined marketing trends for 2022.

Building a lot of links boosts rankings

It is often said that building a lot of links boosts your rankings, but how is this achieved? Well, it depends on the links you get. Google values links from relevant, high-quality sites. However, not all links are relevant. You can also benefit from having links from news sites, but these don't have a high search-engine ranking. As a result, you may be missing out on rankings for your individual pages.

Another way to boost your ranking is by mentioning influencers and micro-influencers. Using micro-influencers' names in your content is a highly effective link-building strategy. You can also become a thought leader and share your own stories and ideas. By doing this, you'll boost your link juice and get more shares on your content. However, you shouldn't overdo it. A good backlink profile should be organic, not paid.

Having a secure site

One of the biggest ways to protect your website is by installing an SSL certificate. This will mark your site as secure and help your customers feel more comfortable entering their credit card information on your site. Another way to protect your website is by installing a Web Application Firewall (WAF) and DDoS protection, which prevent malicious bots and crawlers from blocking your traffic. These tools can also improve your SEO efforts.

Having a new domain name hurts rankings

If you're switching domain names, you might be wondering whether having a new domain name will hurt your rankings. Back in the day, exact match domains were huge. Google boosted the results when a website contained keywords in its domain. Exact match domains helped give websites legitimacy. However, the situation has changed, and Google is emphasizing content more than anything else. So, it's important to choose a domain name that suits the brand and doesn't make your content look too complicated.

The good news is that it's not as difficult as you think. There are many tools available to help you optimize your website for search engine rankings. Google's search console and Webmaster Tools allow you to change your domain name. Many business owners are hesitant to change their domain name for fear of losing their search engine rankings. However, it's not the end of the world - a new domain doesn't hurt your current SEO or web site's structure.

PageRank is a ranking factor

PageRank is a ranking factor created by Google cofounder Larry Page. Originally, it was visible publicly on the Google Toolbar, but since then, it has been closed off to the public. Google uses PageRank to return relevant, trustworthy, and authoritative results to users who enter keywords into search engines. The more important a page is, the higher its PageRank. However, if your website is merely an advertisement or blog, you won't notice any significant change.

In recent years, Google has become more sophisticated and has made some changes to their algorithms. They now use countless data points to rearrange search results, including entities and user behavior. The company is exploring fact extraction, machine learning, and key value pairs for business entities. Semantic search is the next step in this evolution. PageRank is unlikely to be completely thrown out, but if you make changes now, it may have a big impact on your SEO.